Every company is aspirational, aiming to hook new customers with their products and turn them into advocates. While these goals are important, the existing customer base has significant untapped potential. Retention is cheaper than acquiring new customers and can produce sizeable profit increases, making it a priority on the road to success. 
How can a company hold onto its valuable existing customers? How can it ensure that they remain not just customers but also loyal advocates? How can it leave them satisfied and keen on doing further business together?

The importance of keeping up with audiences and trends while maintaining brand authenticity is apparent at Urja Communications. Some of the biggest questions brands ask these days revolve around marketing to Generation Z in an effective way. “Generation Z” refers to the generation born between the years 1997-2012, according to Pew Research Centre.

Personal growth is the least talked about aspect when people speak of careers. Why has the sense of self been completely removed from one’s profession? Work, and the value we produce

Email marketing has emerged as a cornerstone of modern business strategies, defying the test of time and technological advancements. As the digital landscape continues to evolve

For a branding marketing specialist and novice alike, the long-standing dilemma has always been the road to take towards the ultimate goal – building a winning business.

Here's what most businesses get wrong when marketing to people with 'low attention spans', and what to do instead.

Businesses both large and small use email marketing to build relationships with their customers. Emails are an incredibly powerful tool for communicating directly

As the world around us vaults towards automating almost every aspect of our lives, savvy marketers are already employing a plethora of automation applications.

Marketing technology is nothing but reimagining what marketing can do in a digital world. Commonly referred to as MarTech, it encompasses a range of software.

For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.

For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.

For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.

For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.

Ever since the world hunkered down last March, social media has been one of the most powerful marketing channels for brands both small and big.

Last year was a blip that changed the digital landscape overnight, and now every business wants to be visible everywhere and sell across platforms.

For the majority of us as marketers, digital marketing is hardly a novelty. Having said that, the pace at which this realm is branching into newer

Ever felt like you were tricked into something that wasn’t really an active choice on your part? Like unconsciously following a trail of colorful

The days of spray and pray in email marketing are long gone. Today’s customers expect marketers to not just see them as individuals but also respect their individuality. How?

Good content attracts visitors and entices them to stay longer on your website - whether it’s to sign up for a newsletter or buy a product. However, to ensure it is adding tangible

Google Analytics is fundamentally a free web analytical service providing statistics and essential analytical tools used for online marketing purposes.

An ad is said to be successful if it reaches the right audience at the right time through the right channel. This 3-way grid of marrying the audience with the channel at the precise moment is what media planning essentially involves. 

Ever noticed how big brands fail miserably when they fail to meet their customer’s expectations, but the mediocre ones always stay around despite their below-par quality standards?

There is a saying that the best place to hide is Page 2 of Google search results. Obviously, because no one ever looks there!

It’s rightly said that we don’t need digital communication, what we really need is communication for the Digital World. 

So here we are in a world where the Data is the new oxygen. We are absorbing it from all quarters, right from the newspaper we pick up early morning to the hi-tech fitness band that records our sleep quality every night.