To promote AU Credit Card entertainment offers on platforms like INOX, BookMyShow, and Paytm Movies, promoted around the release of the horror-comedy Stree 2
To enhance customer engagement during the festive season, AU Small Finance Bank partnered with EazyDiner to offer complimentary Prime Membership to Ultra High Net-Worth Individual (UHNI) customers holding AU ivy Debit Cards. The campaign aimed to encourage activations while positioning the ban
For Non-Resident Indians (NRIs), remitting money to India is both a necessity and an opportunity—especially when exchange rates are favorable. South Indian Bank (SIB) wanted to position itself as the go-to choice for seamless, secure, and beneficial international fund transfers. The objective
SBM Bank wanted to acquire customers for their FCNR/NRE/NRO Deposits. The marketing team at Urja Communications was tasked with a Lead Generation Campaign with the main
Cyber-security and the threats it poses are crucial for each and every one. SBM Bank wanted to address the issue and make people aware about its implications WITHOUT the fear-monging route. Urja Communication was given the task to create an impactful campaign on cyber security that can get the brand more visibility.