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Search Engine Optimisation

‘Search’ has become an integral part of our online behaviour. We have a question or want to know more about a brand or a product — we ‘Search’. We rely on Google and other search engines to give us our answers. But, as is well-known, less than 30% of the audience look beyond the first page of the search results. So if you are not on page 1, it means you are typically not found by your online audience.

The main objective of search engine optimization is to increase both the quality and quantity of traffic to your website, from diverse sources, as well as provide exposure to your brand by making you being found ‘organically’ ahead of your competitors.

SEO Service

Search Engine Optimisation

SEO Service

‘Search’ has become an integral part of our online behaviour. We have a question or want to know more about a brand or a product — we ‘Search’. We rely on Google and other search engines to give us our answers. But, as is well-known, less than 30% of the audience look beyond the first page of the search results. So if you are not on page 1, it means you are typically not found by your online audience.
The main objective of search engine optimization is to increase both the quality and quantity of traffic to your website, from diverse sources, as well as provide exposure to your brand by making you being found ‘organically’ ahead of your competitors.


SEO Service

What happens when your brand is found on Page 1

Presence on Page 1 builds credibility. It also increases brand awareness and customer attribution, and influences purchase decisions. It brings in quality traffic to your website, reducing the spillover and bounce offs from the website, which eventually increases the chances of conversation, and reduces the overall acquisition cost. Naturally, SEO is today a critical aspect of every brand's marketing mix. However, with cut throat competition, fighting for the first 10 results, and maintaining consistency in quality, quantity, and relevancy is a challenge for many brands.


SEO is no longer just a link building process.

Architecturally sound coding; methodical, informative and coherent website content with faster load speed and responsiveness are few of the many critical aspects of SEO that determine a higher rank. You might wonder, is there a secret formula to reach the first rank on the first page. There is. You must not only abide to consistently following the best practices, but also innovate your SEO practices to strike the right balance of quality and quantity. And this requires rigorous planning, meticulous data analysis, and agile execution.

We customize our SEO plan based on your business requirements to ensure higher rankings and maximum ROI.

Our SEO fundamentals include:

Website Analysis and Optimization

  • Your website is eventually your home, where you invite your online audience to come and find out more about you. So it is only obvious that you'll want your website to look all nice and shiny. You wouldn’t want any leaks, and you’ll want your audiences to navigate through with ease and comfort. At the same time, you'll also want your house to reflect your persona.
  • Therefore, first, a comprehensive audit of your website with respect to the nature and objective of your business is conducted. The website is then optimized to ensure maximum consolidation of the traffic received.

Keyword Analysis

  • If you invite home a vegetarian when you are having Chicken Biryani for lunch, the visitor might just hang around clueless or leave asap. But on the other hand, if a hungry Chicken Biryani enthusiast finds your place, you will have simply earned a loyal visitor or advocate. Who knows, he might even bookmark your home!
  • The metaphor is only to explain that a deep, continued, and agile analysis of the keywords in alignment to the audience’s search behavior, brand/industry perception and competition analysis is a must. Once that is done, the keywords are segmented, graded, and optimized on a regular basis, as per their business priorities.

Strategic Planning and Management

  • One of the most critical yet underrated aspects of SEO is the strategic planning. Our planning helps us streamline our efforts and optimize productivity. We rely on a mix of SEO techniques such as use of SEM for initial push, staggered keyword link building etc. to ensure maximum ROI.
  • Setting expectations and managing results is also key. For instance: If you invite 100 people for dinner, you'll need to ensure you have enough food, space, dishes, extra servings, and other aspects for those 100 people to be comfortable. Likewise, if you preempt and estimate your results, you can be in control and/or have counter measures to keep your website optimized in every way possible.

Performance Tracking and Analysis

  • Regular and rigorous tracking of metrics such as search traffic, pages per visit, bounce rate, time on page etc. helps us keep a pulse on the site’s health and progress.
  • Deep analysis of the keywords, competition, content, website, industry and all other aspects of SEO help us to optimize and keep aligning our efforts to the business bottom line. Because SEO, by its very nature, is an ongoing process.

The audience is already and always looking. A meticulous SEO strategy and execution is essential for them to find you ahead of your competition. To know more about how Urja can help you achieve quality results for your website and brand, please do connect with us.

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