‘Search’ has become an integral part of our online behaviour. We have a question or want to know more about a brand or a product — we ‘Search’. We rely on Google and other search engines to give us our answers. But, as is well-known, less than 30% of the audience look beyond the first page of the search results. So if you are not on page 1, it means you are typically not found by your online audience.
The main objective of search engine optimization is to increase both the quality and quantity of traffic to your website, from diverse sources, as well as provide exposure to your brand by making you being found ‘organically’ ahead of your competitors.
‘Search’ has become an integral part of our online behaviour. We have a question or want to know more about a brand or a product — we ‘Search’. We rely on Google and other search engines to give us our answers. But, as is well-known, less than 30% of the audience look beyond the first page of the search results. So if you are not on page 1, it means you are typically not found by your online audience.
The main objective of search engine optimization is to increase both the quality and quantity of traffic to your website, from diverse sources, as well as provide exposure to your brand by making you being found ‘organically’ ahead of your competitors.
Presence on Page 1 builds credibility. It also increases brand awareness and customer attribution, and influences purchase decisions. It brings in quality traffic to your website, reducing the spillover and bounce offs from the website, which eventually increases the chances of conversation, and reduces the overall acquisition cost. Naturally, SEO is today a critical aspect of every brand's marketing mix. However, with cut throat competition, fighting for the first 10 results, and maintaining consistency in quality, quantity, and relevancy is a challenge for many brands.
Architecturally sound coding; methodical, informative and coherent website content with faster load speed and responsiveness are few of the many critical aspects of SEO that determine a higher rank. You might wonder, is there a secret formula to reach the first rank on the first page. There is. You must not only abide to consistently following the best practices, but also innovate your SEO practices to strike the right balance of quality and quantity. And this requires rigorous planning, meticulous data analysis, and agile execution.
The audience is already and always looking. A meticulous SEO strategy and execution is essential for them to find you ahead of your competition. To know more about how Urja can help you achieve quality results for your website and brand, please do connect with us.