Content serves multiple purposes, and is the go-to-answer for the question “Will you find your next client — or will they find you?
Content serves multiple purposes, and is the go-to-answer for the question “Will you find your next client — or will they find you?
While most seasoned expert marketers swear by the importance of Content Marketing in building a strong and sustainable digital presence and engagement, a lot of marketers are still puzzled or overwhelmed by the many questions concerning Content.
Such questions left unanswered, keep marketers away from deep-diving into, or even exploring content marketing.
When we first ventured into content marketing, we identified this problem and decided to assist by addressing the concerns first. We helped our clients understand the why’s, what’s and how’s of content marketing, and then went on to deliver the end-to-end strategy and execution, thus helping them leverage Content effortlessly and in a way that aligns well with their business bottom line.
Now, not every marketer or business has the same appetite or budgets. But Content Marketing is for everyone. There are ways to explore and consume it in small portions.
Create a monthly newsletter for your customers.
Publish white papers for your evolved audience segment.
Create thematic educational videos or comic strips.
Promote a blog of useful evergreen articles on your website.
Post a series of topical content on social media handles.
Create presentations for employees or other stakeholders.
Every format serves a purpose - to each his own!
are always unique to the client’s business requirements; the foundation however remains the same, with enough room for experimentation and novelty.
Here are the important pillars of our Content Kingdom:
We keep audience requirement at the core of everything. From segmenting the audience, to mapping the stages of their lifecycle, to identifying their pain points to finally arriving at the content topics, we do it all being thoughtful and empathetic towards our audience’s needs.
Perhaps the most complex part of our plan. We create an elaborate roadmap of the digital journey that our audience takes, and then map it to our content plan. This helps create content that is most relevant and value-adding. And needless to say, an engaged and happy audience is always more welcoming of your brand and marketing promotions.
We use a scrum framework for meticulous scheduling of platforms, formats, timings, and content topics. We track trends and audience reactions, to optimize on feet.
Our rigorous data mining, and elaborate analysis and reporting provide the foundation for agile optimisation. It also helps us in learning and developing the way forward to keep aligning with the business bottom line.
We, at Urja, have been executing content marketing activities of varied scales for our clients for many years now. And we are only happy to help you explore this friendly giant in the manner you wish to.
To take a look at some of our work in this area and know how you can achieve your marketing objectives by leveraging content send us a message here