Every marketer’s objective is to keep building his brand and keep generating more business, by tapping into communication tools and platforms that are most effective and cost-efficient. Guess what, Email Marketing almost always tops the list of solutions.
Emails continue to work seamlessly for any marketing objective right from brand awareness to customer acquisition, and is impactful across all stages of a consumer lifecycle, right from onboarding to advocacy.
Regardless of the industry, Email also provides the strongest returns on investments, which helps marketers maximise their budget.
Emails not only help reach your target customer’s inbox at the precise time you want it to, they are also easy to track, measure and optimise.
Emails also lend well to automation. Businesses can use triggers to automatically deploy emails to customers who take a specific action. Email marketing automation today helps big and small businesses across the globe save significant amount of time and money.
Email also allows for granular level of personalisation and is a great tool for 1 to 1 marketing. If you wish to personalise your communication and make it extremely relevant for your consumers, read more about our approach to 1 to 1 marketing here.
If your business hasn’t explored Email Marketing yet, you could start by creating standalone communication pieces. However, email campaigns have proven to be way more efficient and impactful, when planned and sequenced in a nuanced way, and executed systematically. Urja, has over the last two decades, worked on a variety of Email campaigns designed specifically towards achieving definite marketing goals. Here are some of the common campaign types:
To know what kind of Email programmes will work for your business and your marketing needs, drop in a message here.
We predict all the possible outcomes of a campaign and prepare an optimization plan for each response. We also estimate metrics such as open rates, bounce rates, beforehand, which help us plan and optimize our content and design.
We profile the audience and suggest segmentation based on the demographic and behavioural insights available. We then map personalized communication for each segment, stage of lifecycle, or even last transaction made.
We put together the right kind of subject line, key messaging, imagery, layout, and copy tonality, to create impactful communication that is in sync with the brand essence and guidelines.
We test, test and test, and work with our clients to arrive at the sweet spot for frequency, delivery time, formats, and then keep enhancing to optimise results.
Take a look at some of our Email campaigns
If you want to discover all the possibilities Email Marketing holds for your business, drop us a message here