Personalization is the new way of marketing, and is often used as a part of programmatic. But is it all that a brand needs to run a result-driven marketing campaign?
Personalizing offers and services for each of the target segment is just one side of the story. The success also depends significantly on how you package your communication for each targeted customer. It could be just one offering that you might have and a very huge data base to target, but through a sharp one-to-one strategy you can use million ways to package the communication to make it relevant for each of your customers.
We are Urja, an award-winning digital marketing agency with a focussed Solutions approach. For over 25 years now, we have been deep-diving into marcom challenges coming our way, and devising strategies and communication that work! Solutioning remains our all-time passion and our confident area of expertise.
Urja is also one of the very few agencies that can boast of an extensive experience in BFSI. You can choose to leverage this niche expertise, especially in areas of customer segmentation and targeted one-to-one communication.
We are fortunate to have a number of reputed brands onboard, and some of our client partnerships are as old as we are. This is because we ‘partner’ in the truest sense of the word — working with our clients diligently and efficiently, through to the finish line.
We would be very happy to collaborate with you. If you would like to browse through some of our work, do take a look at our presentation here.
Urja Communications Pvt. Ltd. B-3060,
Oberoi Garden Estates, Chandivali,
Andheri, Mumbai - 400072, India