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Digital Marketing

The biggest strength of Digital Marketing —measurement of tangible results— is perhaps also the most challenging aspect for every marketer. One can't just rely on assumptions and random estimates while planning a campaign. This Achilles’ heel presents itself in many formats.

  • 'How to target the right audience?'.
  • 'Where to target to get most optimised result-to-cost ratio?'
  • ‘What is the best ROI for the campaign?'

Questions like these often make one think if there is a framework, a blueprint, or a roadmap perhaps…to build a successful Digital Marketing campaign.

Digital Marketing

Digital Marketing


Digital Marketing

The biggest strength of Digital Marketing —measurement of tangible results— is perhaps also the most challenging aspect for every marketer. One can't just rely on assumptions and random estimates while planning a campaign. This Achilles’ heel presents itself in many formats.

  • 'How to target the right audience?'.
  • 'Where to target to get most optimised result-to-cost ratio?'
  • ‘What is the best ROI for the campaign?'

Questions like these often make one think if there is a framework, a blueprint, or a roadmap perhaps…to build a successful Digital Marketing campaign.


Digital Marketing

With our experience of over 15 years in building and executing successful and path-breaking campaigns, we can confidently say there is no single formula for success; but there definitely is a framework to derive an efficient and ROI driven campaign. We use our framework to build a campaign around the most critical pillars, while allowing enough agility for a data driven optimisation.

The pillars that drive the campaign are:

Objective mapping and KPI setting

We go beyond looking at metrics in isolation (say brand awareness, lead generation, engagement), to align the campaign objectives with the business bottom line. And while having a vision in the larger scheme of things, we retain a keen eye on the competencies so as to achieve and deliver the individual KPIs of the campaign including reach, impressions, CTR.

Audience landscaping

We segment and profile the audience based on demographics and online behaviour analysis. More importantly, we create isotopic audience buckets to anticipate and be ready for an agile optimization. This is achieved by applying predictive analytics on the data derived through complex social listening.

Platform mapping

It's usually easier and more effective to adapt to consumer behaviour than try and change it. The same applies to their online behaviour. We map the target audience and their platform preferences for a specific purpose with the campaign objective, using quantitative and qualitative analysis.

Communication landscaping

With the uniformity in the communication bottom line, we develop multiple communications tailored to the platform, format, and the audience, with a sharp and clear CTA.

Agile optimization

Our rigorous data mining, elaborate reporting, and extensive analysis provide the foundation for agile optimisation. It also helps us in learning and developing the way forward to keep aligning with the business bottom line.

Our campaigns have marketing objectives that range from Brand Awareness and Acquisition to Activation and Win back.

Our Digital Marketing avenues include:


Search
Advertising

Display
Advertising

Social Media
Marketing

Performance
Marketing

Influencer
Marketing

Moment
Marketing

To know more about the approach that suits your marketing needs or chat up on what we can do for you send us a message here

Digital is very fluid platform and is best leveraged with an omnichannel approach. To know how we were able to use our approach to build and execute successful campaigns for our clients drop us a line.

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