9 Social Media blunders
you should avoid
you should avoid
Social Media has gained greater popularity after COVID‑19 pandemic set in and every business wants a piece of this delicious pie. Yet, there are downfalls and consequences if one uses Social Media recklessly. To save you some grief, we’ve put together a short but relevant list of things to avoid. Enjoy!
Wendy’s decided to use ‘Pepe the frog’ to dress up like their mascot. Little did they know that the said meme had been linked to racism and white supremacy. Of course, they had to take it down. But the moral of the story is - Know your audience and definitely know your memes well. Need a little help? Visit KnowYourMeme and read up on the meme you plan on using.
Being bold and funny is good, but you should know where to draw the line. To have a meaningful connection with consumers, one must practice empathy. Be human, while being cool.
It’s amazingly easy to miss this crucial step as demonstrated by this hilarious blooper by McDonald’s Black Friday tweet. Before it was taken down, the tweet was shared over 3400 times! So yes, please do not ignore the QC.
Every platform’s algorithm loves engagement, so reading and responding to your followers’ comments should be a top priority. Remember to:
The mere act of responding to negativity can work in your favour and help your brand grow. The audience will respect you for not hiding behind a rock, and for being sensitive/helpful. If your responses are absent, delayed, templated, or hollow, it can shake customer confidence. And you don’t want that!
Yes, you can schedule all your posts well in advance and then let the systems take care of it. Sounds grand, right? Caution! You still need a mindful human watching over, with a finger on the pulse of the world out there. Read more about that here
Facebook has over 2.7 Billion monthly active users. But that doesn’t mean you ignore other relevant platforms. LinkedIn - great for both B2B and B2C. Pinterest - ideal for artists, designers, lifestyle brands. SnapChat serves Gen Z well. Be tactful and put your energies on platforms best suited to your brand.
Social Media is all about connecting with human beings. So ensure your content is relatable and/or funny. Share your work, anecdotes, achievements. Post team pictures with witty captions like Taco Bell did. Don’t be a robot or sound impersonal. Instead, put up a human face because that’s what everybody loves. ;-)
Giveaways are a great way to boost engagement and reach! You don’t have to offer a small fortune, just make sure your giveaway is relevant to your audience. Take a look at what Taco Bell did.
So there you have it; 9 things you should avoid like the plague. Social Media is an amazingly effective marketing tool that requires planning, class and confidence. That said, mistakes will be made as we’re all humans; but catastrophe can be avoided if you play it smart. Bonus tip: don’t hesitate to apologize when you commit a blunder. After all, to err is human. ;-)
Enjoyed reading? Just so you know, we recently posted a fresh article on how to ace your Social Media game. Do check it out or bookmark it for the near future!
Every company is aspirational, aiming to hook new customers with their products and turn them into advocates. While these goals are important, the existing customer base has significant untapped potential. Retention is cheaper than acquiring new customers and can produce sizeable profit increases, making it a priority on the road to success.
How can a company hold onto its valuable existing customers? How can it ensure that they remain not just customers but also loyal advocates? How can it leave them satisfied and keen on doing further business together?
The importance of keeping up with audiences and trends while maintaining brand authenticity is apparent at Urja Communications. Some of the biggest questions brands ask these days revolve around marketing to Generation Z in an effective way. “Generation Z” refers to the generation born between the years 1997-2012, according to Pew Research Centre.
Personal growth is the least talked about aspect when people speak of careers. Why has the sense of self been completely removed from one’s profession? Work, and the value we produce
Email marketing has emerged as a cornerstone of modern business strategies, defying the test of time and technological advancements. As the digital landscape continues to evolve
For a branding marketing specialist and novice alike, the long-standing dilemma has always been the road to take towards the ultimate goal – building a winning business.
Leave a comment
Comments (0)