April 4th, 2024Personal growth is the least talked about aspect when people speak of careers. Why has the sense of self been completely removed from one’s profession? Work, and the value we produce
Aug 18th, 2023Email marketing has emerged as a cornerstone of modern business strategies, defying the test of time and technological advancements. As the digital landscape continues to evolve
June 28th, 2023For a branding marketing specialist and novice alike, the long-standing dilemma has always been the road to take towards the ultimate goal – building a winning business.
May 17th, 2023For a branding marketing specialist and novice alike, the long-standing dilemma has always been the road to take towards the ultimate goal – building a winning business.
JUN 17th, 2022Here's what most businesses get wrong when marketing to people with 'low attention spans', and what to do instead.
Nov 26th, 2021Businesses both large and small use email marketing to build relationships with their customers. Emails are an incredibly powerful tool for communicating directly
Aug 26th, 2021As the world around us vaults towards automating almost every aspect of our lives, savvy marketers are already employing a plethora of automation applications.
Aug 16th, 2021Marketing technology is nothing but reimagining what marketing can do in a digital world. Commonly referred to as MarTech, it encompasses a range of software.
May 31st, 2021For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.
May 20th, 2021For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.
April 23rd, 2021For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.
April 14th, 2021For creative inventors, this may sound like a common pet peeve. Yet, it’s these very boundaries that push the best marketers to outdo themselves.
March 30th, 2021Ever since the world hunkered down last March, social media has been one of the most powerful marketing channels for brands both small and big.
January 15th, 2021Last year was a blip that changed the digital landscape overnight, and now every business wants to be visible everywhere and sell across platforms.
December 29th, 2020 For the majority of us as marketers, digital marketing is hardly a novelty. Having said that, the pace at which this realm is branching into newer
September 5th, 2020 Ever felt like you were tricked into something that wasn’t really an active choice on your part? Like unconsciously following a trail of colorful
July 9th, 2020 The days of spray and pray in email marketing are long gone. Today’s customers expect marketers to not just see them as individuals but also respect their individuality.
July 9th, 2020 Good content attracts visitors and entices them to stay longer on your website - whether it’s to sign up for a newsletter or buy a product. However, to ensure it is adding tangible
October 20th, 2016 Analytics for your Business Google Analytics is fundamentally a free web analytical service providing statistics and essential analytical tools used for online marketing purposes.
October 5th, 2016 An ad is said to be successful if it reaches the right audience at the right time through the right channel.
September 1st, 2016 There is a saying that the best place to hide is Page 2 of Google search results. Obviously, because no one ever looks there!
April 26th, 2016 There is a saying that the best place to hide is Page 2 of Google search results. Obviously, because no one ever looks there!
March 14th, 2016 It’s rightly said that we don’t need digital communication, what we really need is communication for the Digital World. Here’s a video validating this very
February 17th, 2016 So here we are in a world where the Data is the new oxygen. We are absorbing it from all quarters, right from the