Video Creation

Videos have been the talk of the marketing town for a while now.
Stats have been proving them powerful time and again:

  • Tweets with video see ten times more engagement than tweets without
  • Over five billion videos are watched on YouTube every day
  • Over 75% online consumers trust content delivered visually
  • About two thirds of consumers bought a product online as a direct result of watching a video
Social Media

Video Creation

Social Media

Videos have been the talk of the marketing town for a while now.
Stats have been proving them powerful time and again:

  • Tweets with video see ten times more engagement than tweets without
  • Over five billion videos are watched on YouTube every day
  • Over 75% online consumers trust content delivered visually
  • About two thirds of consumers bought a product online as a direct result of watching a video
Content Development

The audience has been gobbling up videos like hotcakes, and hence no wonder the format has conquered the minds, fancies, and budgets of marketers. Digital video ad spends too have been on the rise, and videos are becoming a go-to tool for marketing communications.

Urja, being a digital-first agency, also understands how video works across digital platforms, how it can be used as a key outreach and campaign tool, and how it can be strategically used along the customer’s digital journey to drive conversions

The many kinds of videos

We, at Urja, have been creating videos of all kinds for our clientele with gratifying results. We hope you too are exploring and leveraging videos for your brand.

So what’s on your mind?

Sales video

Use it to highlight the USP of your product/service and nudge your audience through eye catching visuals, compelling narrative, and attractive audio and effects.

How-to/ Demo video

From explaining a process to explaining how a product works, these videos have easy to understand steps and clear visualisation aiding the narrative.

Branding video

Helps you showcase your brand's story, vision, mission, values, or hero offerings through interesting storytelling.

Personalised video

Videos that can display personal information such as your name, location, etc. and can carry visual cues that are customised so as to be more relatable to you

Advertisements

Multiple CTA rich digital video commercials that are optimized for platforms to gain maximum reach and ROI.

Stakeholder Engagement video

To showcase your corporate events, seminars, fundraisers, interviews, etc.

Interactive videos

Be it AR/VR or 360 degree video to help viewers experience a place or event, the technology keeps evolving, and so do we.

The Urja way

We make many kinds of videos, and each kind requires a different narration and treatment style. Sometimes, we need to be straight-up and terse. At other times, we need to tell a story, with enough drama and modulations. And at yet other times, we need to build a compelling case for a product or service, showcasing its unique or superior benefits. Whatever the requirement, we first work with you to understand what you wish to convey and why, and then tell the story the way it needs to be told.

As a creative video production agency, we run our projects from start to finish, right from developing effective concepts to scriptwriting, to storyboarding, and eventually directing and producing the final video. Techniques applied include graphic motion, kinetic motion, typography, 2 D animation and photo/video montage.


Video is one of the most popular content forms in the world today, and if you leverage it right, the opportunities for your brand are immense.

If you wish to talk to us about the kind of videos you can or would like to create for your business, do connect with us.

To check out some of the work we have done in this area, click here.