MarTech enables companies to automate efficiency, streamline data, and scale marketing efforts faster and smarter. However, to build an effective marketing machinery and drive positive ROI from tech investments, one needs to implement the right technologies.
Martech landscape growth in the last decade
Thanks to the growing adoption and demand of MarTech , the landscape has grown at a whopping 5,233% over the last decade. There is software for every niche, and deciding which technology and platforms to bring in from the overwhelming landscape can be challenging.
If not done right, the result is an expensive collection of underutilized technology and tools.
At Urja Tech Solutions, we are focused on delivering lasting business value. We combine marketing and technical strategy to help companies implement the right MarTech solutions and achieve their marketing goals more efficiently.
These technologies can help you implement behavior and lifecycle based marketing automation, lead scoring, drip marketing, trigger-based marketing, segmentation and personalization, and much more.
We Identify and Design technology solutions for you from the existing landscape and seamlessly adapt them to your marketing systems through comprehensive integration. OR
We Custom develop technology solutions to address your specific marketing needs and challenges.
Our objective remains to deliver powerful MarTech solutions that improve your marketing efficiency and advance your growth.
We offer solutions across categories such as Ads, Experiences, Data Management, Social, and Sales.
We help identify‑design‑n‑integrate solutions from existing technology stack or custom develop them for you to suit your specific requirements.
1
CRMs help marketing teams maintain all known data about their customers throughout their lifecycle, including interaction history. CRM enables synchronization of customer communication among marketing, sales and customer service units, enabling a seamless and personalized experience for customers.
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2
These software platforms enable companies to automate repetitive tasks and measure their marketing efforts consistently, which in turn boosts operational efficiency and revenues. Marketing automation enables you to implement modern practices such as lead scoring, attribution, segmentation and personalization, relationship marketing, and more.
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3
A CMS helps create, manage, modify, and publish content on a website in a simplified, quick, user-friendly manner. Designs and functionalities can be customized through templates and extensions, rather than coding, making it a highly efficient tool for organisations.
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4
These tools enable easy collection and quick analysis of customer data, allowing organizations to interpret trends and respond at pace.
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5
These help easy scheduling of posts, monitoring of metrics, and generation of customer reports to analyze the social media performance of your brand.
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6
AdTech helps brands and agencies target, deliver, and analyze their digital advertising efforts. Our AdTech experts enable better distribution of advertising across channels and help optimize budgets and reach by reducing wastage and making wiser ad placements.
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Interested in exploring more than one of the above solutions?
Check the respective numbers and drop us your email id.
We are marketing specialists with domain expertise in the functional application of marketing communication strategies.
We are neutral to technology solutions and are committed to bringing you the best of the breed.
MarTech enables having a holistic view of the customer and integrates marketing, sales and service to provide superior customer experiences and marketing results.
Urja Tech Solutions is committed to enhancing your marketing efficiency and impact, through cohesive strategies and relentless execution of technologies.
