The DMA Community is a group of evolved marketers who connect, network, engage cross-industry expertise and share invaluable insights with the marketing fraternity. For the 4th year in a row, URJA partnered with the DMAi in conceptualising and creating communication with a futuristic flavour and a next-gen look and feel. As the creative and digital partners, URJA received considerable appreciation from the marketing stalwarts, who were in fact the intended audience of this communications. After all, marketing an event to ace marketers themselves is no mean feat!
With its impressionable futuristic look-and-feel, the DMA Asia website was created using Wordpress themes and the entire content was incorporated in an easy-to-peruse manner leading to a great UI and end user experience. A peek into the creative excellence that went into the website dma.asia & dma.asia/annual!
High-frequency direct mailers were generated to intrigue and arouse the curiosity of the marketers with the highlights of the event, the speakers and the prestigious awards. Needless to say, the messaging route of the direct mailers were anything but direct. Using out-of-the-box ideas, the mailers were successful in driving website traffic getting delegates to sign up.
As creative partners, Urja spearheaded the creation of all marketing collaterals for DMA including brochures, the main stage backdrops, the media wall, standees, registration desk backdrops, audio-visual content, banners, pocket agenda and the likes.